Digital Marketing Benefits
The reach and engagement of our digital platforms make our digital marketing benefits unbeatable! Our digital marketing benefits are included in every sponsorship package, or can be packaged all on their own for a sweet and simple way to increase your brand awareness.
The reach and engagement of our digital platforms make our digital marketing benefits unbeatable!
Our digital marketing benefits are included in every sponsorship package, or can be packaged all on their own for a sweet and simple way to increase your brand awareness.
The basic digital marketing benefits included in each sponsorship package are:
Logo and web link on Shell website’s season calendar page and sponsor page
Branding in Shell e-newsletters
Branding in relevant Shell social media posts
We also offer the opportunity to build unique, custom digital marketing campaigns with us!
Interested in learning more or getting your sponsorship package plan started? Email Savanna at savanna@overtonparkshell.org today!
Experiential Marketing + Brand Activation Opportunities
Now more than ever, it’s important for businesses to stand out from the crowd, and event marketing is a great place to start.
The ultimate goal of experiential marketing opportunities, such as brand activation moments, is to create a genuine relationship between your brand and your target audience. Now more than ever, it’s important for businesses to stand out from the crowd, and event marketing is a great place to start. Event marketing giveS you new channels and methods to use to connect with future and returning customers.
From free swag to hands-on activities to letting people demo your product in an authentic setting, by activating your brand at The Shell, you can engage with new audiences and position yourself above the competition through community involvement. Join the ranks of brands like the Memphis Grizzlies and REI who have activated our space in new and exciting ways.
We know that experiential marketing is not a one size fits all approach, and our sponsorship packages can be scaled up or down to fit your brands’ needs. We are also happy to brainstorm activation ideas with your team to discover the most unique and effective ways to align our brands and engage with our audience.
Ready to learn more and start planning your package today? Email Savanna at savanna@overtonparkshell.org to get the conversation started.
Need some inspiration? Check out the photos below to see how others have activated our space and engaged our audience.
Hospitality Hilltop Deck Party
The perfect opportunity to celebrate your employees, entertain clients and customers, or bring members of your organization together for a special night is waiting for you at the Shell!
The perfect opportunity to celebrate your employees, entertain clients and customers, or bring members of your organization together for a special night is waiting for you at the Shell.
A night out on our Hospitality Hilltop Decks is a beloved tradition by many groups in Memphis—and it’s time to make it one of yours, too!
Overlooking the Shell lawn, this area encompasses a shaded grove with newly constructed patio decks designed for catering and hosting colleagues, family, friends, and community partners. Amenities include volunteer setup and breakdown, dining and bistro tables, and tents for serving food and beverages. Sponsors may provide their own food and beverage from their own catering service or from a Shell preferred partner. Cash or host bar services are available through our preferred food and beverage partner.
Ready to reserve your deck or interested in learning more? Email Savanna at savanna@overtonparkshell.org
There are 3 levels of Hilltop Hospitality sponsorships available:
Tier 1: Full Hilltop
• Lead sponsor for 1 free concert
• Host up to 200 guests with exclusive use of all 3 Hilltop Hospitality Decks
• Five reserved parking spaces
• Welcome audience from stage
• Video presentation up to 60 seconds
• On-site product display
• Individual logo display on stage-side 12 x 12 LED screens at all free concerts
• Branding on Overton Park Shell website and digital benefits
Tier 2: Two Decks
• Co-sponsor 1 free concert
• Host 150 guests on up to two (2) Hilltop Decks
• Three reserved parking spaces
• Static image on stage-side 12 x 12 LED screens during weekend of cosponsored concert
• On-site product display
• Individual logo display on stage-side 12 x 12 LED screens during concert weekend of your event
• Logo in group placement on LED screens at all free concerts
• Branding on Overton Park Shell website and digital benefits
Tier 3: One Deck
• Co-sponsor 1 free concert
• Host 75 guests on Hilltop Deck (pg. 3)
• Logo in group placement at each concert during the weekend of your sponsorship night
• One reserved parking space
• Individual logo display on stage-side 12 x 12 LED screens on night of your event
• Branding on Overton Park Shell website and digital benefits
Interested in learning more or getting your sponsorship package plan started? Email Savanna at savanna@overtonparkshell.org
Shell Yeah! Benefit Concert Series Sponsorships + Hospitality
Looking for the perfect combination of entertainment and marketing opportunities? Elevate your sponsorship experience by supporting our Shell Yeah! Benefit Concert Series, a series of ticketed concerts featuring national headlining acts that attract audiences from all over the region.
Looking for the perfect combination of entertainment and marketing opportunities? Elevate your sponsorship experience by supporting our Shell Yeah! Benefit Concert Series, a series of ticketed concerts featuring national headlining acts that attract audiences from all over the region.
With sponsorship packages for single shows or the entire series, you can find an opportunity that best suits your sponsorship goals. We have opportunities that vary in scale, from Hilltop Hospitality deck parties to VIP table sponsorships and group ticket packages, and can build a perfect package for you.
Click here to check out the lineup for the 2023 Shell Yeah! Benefit Concert Series. Past Shell Yeah! Benefit Concerts have featured acts such as Jason Isbell, Ben Folds, EmmyLou Harris, Mavis Staples, St. Paul and the Broken Bones, Lake Street Dive, Lucinda Williams, Tank & the Bangas, Yola, Lucero, Langhorne Slim, Sharon Jones & the Dap-Kings and more.
We work with you to build your perfect sponsorship or hospitality opportunity. Contact Savanna at savanna@overtonparkshell.org today to learn more and plan your sponsorship package today!
Get a feel for the Shell Yeah! Experience
Asset Naming Opportunities
Increase your brand recognition with an Asset Naming Opportunity, and stay top-of-mind with visitors to the Shell 365 days a year!
Increase your brand recognition with an Asset Naming Opportunity, and stay top-of-mind with visitors to the Shell 365 days a year!
The Shell offers asset branding opportunities for corporate and business partners, families and individuals to SHINE, while supporting the vibrant mission of the Shell! These naming opportunities highlight your brand or family contribution to over 150,000 people on our lawn each year. The benefits of purchasing a naming asset include:
Your name or company logo on the adopted asset
Asset identified as individual/family or company name when featured from stage announcements and on our LED screens
Featured as a sponsor during the Orion Free Concert Series
We have a variety of assets available, including Shell Lawn, Bucket Challenge, Shell Dance Floor, Shell Eats & Drinks and Community Decks.
Interested in learning more or getting your sponsorship package plan started? Email Savanna at savanna@overtonparkshell.org today!